CHEW YOU BETTErR

With Chew You Good, Orbit showed us that chewing could silence the inner voices that sabotage us the ones that overthink, exhaust, and won’t let us breathe.

But today, the noise isn’t just in our heads. It’s outside too. Coming from our phones.

Notifications, messages, likes, comparisons, algorithms, expectations
A nonstop feed of pressure.

That’s why Chew You Better was born.
A natural evolution of the campaign that now takes on digital overstimulation.

Chewing isn’t just personal anymore. It’s armor. A mental break.
A way to process the world on your own terms.

Client: Orbit

Art Director: Juan Carlos Camacho

CopyWriter: Armando Rosales

2025©